Final answer:
Coca-Cola markets its products differently in the BRIC countries and benefits from offering a globally standardized product. Products like beverages, food, electronics, and clothing easily lend themselves to global standardization.
Step-by-step explanation:
How Coca-Cola markets its products differently in the BRIC countries:
Coca-Cola uses different marketing strategies in the BRIC countries (Brazil, Russia, India, China) to cater to the specific preferences and cultures of each region. For example, in India, Coca-Cola focuses on building relationships with local communities through initiatives like providing clean drinking water. In China, they have collaborated with popular local celebrities to promote their products.
Benefits of offering a globally standardized product:
By offering a globally standardized product, Coca-Cola achieves economies of scale, reduces production costs, and increases efficiency. Standardized products allow for consistent quality and branding, creating a sense of familiarity and reliability among customers worldwide. This also simplifies the logistics and supply chain management process.
Types of products that lend themselves to global standardization:
Products that can be easily replicated without significant modifications across different markets lend themselves to global standardization. This includes products like beverages, food, personal care items, electronic devices, and clothing.