Final answer:
Emily Parker, an overworked senior consultant, needs a tailored matchmaking service that fits her demanding schedule. Social media and podcast advertising will reach her on platforms like LinkedIn during her daily commute or workout routines, ensuring our service aligns with her professional lifestyle.
Step-by-step explanation:
Meet Emily Parker, a 29-year-old senior consultant at a high-profile tech firm. With a double major in Computer Science and Economics from Stanford University, she's climbed the corporate ladder quickly, thanks to her tenacity and skill. Her demanding schedule starts at 6 A.M. with a quick workout, followed by long hours at the office that often extend into her evenings, leaving little time for a personal life.
Emily yearns for companionship but finds traditional dating methods too time-consuming. She requires a service that can accommodate her hectic lifestyle while maintaining a personal touch. This is where our matchmaking service comes in—offering personalized, efficient match-making that works around her busy schedule. Our marketing strategy will lead with social media campaigns targeting similar demographics and interests, leveraging platforms where professional women like Emily gather online.
Mediums like LinkedIn and targeted podcast advertising on business and tech-focused series can introduce her to our service during her commute or workout. It's a perfect fit, as she can trust the expertise of our matchmaking algorithm while focusing on her career. By ensuring that Emily's search costs, in terms of time and effort, are minimized, we align our service with her needs for efficiency and compatibility in her quest to find a life partner.