Question

Discuss the selected process innovation (marketing and/or operations). Which problem did it solve? Which added value did it bring?

Name the organization and briefly describe its products, markets and activities.

Answer 1

An example of a process innovation in marketing is the use of machine learning algorithms by Amazon to personalize marketing campaigns.

• An example of a process innovation is the use of machine learning algorithms in marketing.
• An organization that has implemented this innovation is Amazon.
• Amazon uses machine learning algorithms to analyze customer behavior and preferences, allowing them to personalize marketing campaigns and recommend products to individual customers.
• This process innovation has solved the problem of generic and irrelevant marketing messages by delivering personalized and targeted marketing content.
• It has added value by improving customer satisfaction and increasing sales.