Question

According to a food website, the mean consumption of popcorn annually by Americans is 58 quarts. The marketing division of the food website unleashes an aggressive campaign designed to get Americans to consume even more popcorn. Complete parts (a) through (c) below.

(a) Determine the null and alternative hypothesis that would be used to test the effectiveness of the marketing campaign.
H0 : µ = ___
H1 : µ > ___

Answer 1

To test the marketing campaign's effectiveness, the null hypothesis is H0: µ = 58 quarts and the alternative hypothesis is H1: µ > 58 quarts.

Step-by-step explanation:

To assess the effectiveness of the marketing campaign, we can establish the following:

Hypothesis Testing

• The null hypothesis (H0) signifies no change in popcorn consumption as a result of the campaign, so we would state H0: μ = 58.
• The alternative hypothesis (H1) suggests an increase in popcorn consumption, hence H1: μ > 58.

The hypothesis test would look to see if after the marketing campaign, the mean consumption of popcorn is statistically greater than 58 quarts.