Final answer:
Push and pull marketing are two strategies used in mobile marketing. Push marketing involves direct promotion, while pull marketing focuses on attracting customers through valuable content and experiences.
Step-by-step explanation:
Push and pull marketing are two different strategies used in mobile marketing to attract and engage customers.
Push marketing involves promoting products or services directly to the target audience. This can include sending push notifications, using display ads, or running email marketing campaigns. For example, a mobile app sending notifications about a limited-time sale is an example of push marketing.
Pull marketing, on the other hand, focuses on creating valuable content and experiences that attract customers to seek out the brand. It involves strategies like content marketing, search engine optimization (SEO), and social media marketing. For instance, a mobile app providing valuable educational content related to their niche to attract users is an example of pull marketing.
In mobile marketing, a combination of both push and pull strategies is often used to maximize reach and engagement.