Final answer:
In the formula for the confidence interval, we add and subtract z * E.p-hat from p-hat to account for the margin of error. p-hat and p represent the sample proportion and population proportion, respectively.
Step-by-step explanation:
The formula for the confidence interval is given as:
(p-hat - z * E.p-hat, p-hat + z * E.p-hat)
We add and subtract z * E.p-hat from p-hat because it represents the margin of error. The margin of error gives us a range of values within which the true population proportion is likely to fall. By adding and subtracting the margin of error from the point estimate (p-hat), we construct the confidence interval.
p-hat and p denote the sample proportion and population proportion, respectively. p-hat is calculated as x/n, where x is the number of successes and n is the sample size. p represents the true population proportion, which is unknown and estimated using p-hat.