Question

The demographic type of market segmentation approach uses which of the following criteria:

Group of answer choices

Lifestyle, personality, attitudes, and social class.

User status, purchase occasion, loyalty, readiness to buy.

Attitudes, culture, interests, and readiness to buy.

Age, gender, family size, income, occupation, education, religion, ethnicity, and nationality.

Answer 1

The demographic type of market segmentation approach uses criteria such as age, gender, family size, income, occupation, education, religion, ethnicity, and nationality. The correct answer is option D.

Step-by-step explanation:

The demographic type of market segmentation approach uses criteria such as age, gender, family size, income, occupation, education, religion, ethnicity, and nationality.

For example, a clothing brand might use demographic segmentation to target their products to different age groups, such as designing trendy clothes for young adults and classic styles for older customers. They might also consider gender differences in their marketing, creating separate campaigns for men and women.

Similarly, a food company might use demographic segmentation to develop products that cater to specific cultural or religious dietary restrictions, such as halal or kosher options.