To make an object slow down, a force is exerted in the opposite direction of motion, while to make an object speed up, a force is exerted in the same direction of motion.
In order to make an object slow down, a force would need to be exerted in the opposite direction of motion. This means that the force would act against the direction the object is currently moving.
To make an object speed up, a force would need to be exerted in the same direction of motion. This means that the force would act in the direction the object is currently moving.