Final answer:
Increasing market share has several advantages: increasing sales in a slow market, lowering costs through economies of scale, and building your reputation.
Step-by-step explanation:
Increasing market share has several advantages:
- Increasing sales in a slow market: By capturing a larger share of the market, a company can generate more revenue, even during a period of slow economic growth.
- Lowering costs through economies of scale: As a company expands its market share, it can enjoy cost advantages through economies of scale. This means that it can produce goods or services more efficiently and at a lower cost per unit.
- Building your reputation: A larger market share can help build a company's reputation as a leader in its industry. This can attract more customers and create a positive image for the company.