Question

the manufacturer of two-in-one, a combination shampoo and conditioner, shrink wraps a 4- ounce foil packet of a smoothing hair gel to its combo product. which of the following promotion tools is being used in this case? a. rebates b. samples c. coupons d. price packs

Answer 1

The manufacturer is using the promotion tool of samples by including a trial size of smoothing hair gel with their shampoo and conditioner product to encourage consumers to try new items. The correct option is option (b).

Step-by-step explanation:

The two-in-one combination shampoo and conditioner that is being shrink-wrapped with a 4-ounce foil packet of smoothing hair gel is using the promotion tool of samples.

This marketing strategy provides a trial size of a product so that consumers can try the item before committing to a full-size purchase. It can increase brand awareness and introduce consumers to a new product with minimal risk. This is different from offering rebates, coupons, or price packs, as those are generally monetary incentives whereas samples are a physical trial of the product.