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nancy is gathering information about different cars in order to decide which car she wants to buy. according to the elaboration likelihood model of persuasion, nancy will be more likely to process this information through the central route if

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Final answer:

Nancy will more likely use the central route of persuasion if she is analytical and motivated. This method uses data and facts, such as safety features and fuel economy in cars, and is effective with an audience that values product specifications, such as small business owners choosing computers.

Step-by-step explanation:

According to the elaboration likelihood model of persuasion, Nancy will be more likely to process information through the central route if she is analytical and motivated to engage in processing the information. The central route is logic driven, utilizing data and facts to convince people of an argument's worthiness. For instance, a car company targeting consumers like Nancy would emphasize a car's safety features and fuel economy to persuade through the central route, leading to lasting attitude change if successful.

Products best sold using the central route involve those where quality, performance, and specifications are crucial to the customer's decision-making process, such as computers and cars. The audience likely to be influenced by this method includes professionals like small business owners or informed consumers who place value on product specifications, like processing speed and memory capacity in computers or safety and efficiency in automobiles.

User Igor  Lozovsky
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