Question

while the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for

Answer 1

Social media is used for more than just marketing and promotions. It also helps with customer engagement, market research, and crisis management.

Step-by-step explanation:

• Social media is not only used by businesses for marketing and promotional purposes, but it also serves other important functions. One of these functions is customer engagement. By using social media platforms, companies can interact directly with their customers, respond to their inquiries, and address their concerns, which helps in building a strong relationship with the customers.
• Another function is market research. Social media provides a wealth of information about customer preferences, opinions, and behaviors. Companies can gather valuable insights by analyzing social media conversations and use this data to improve their products and services.
• Lastly, social media can also be used for crisis management. In the event of a negative incident or controversy, companies can use social media to promptly address the situation, provide accurate information, and manage public perceptions.