Question

one of the primary benefits of branding for consumers is that branding multiple choice identifies products of highest quality. indicates that products have more or newer features. makes advertising and other promotion unnecessary. makes decision making easier for consumers. guarantees lowest prices.

Answer 1

Branding eases consumer decision making by highlighting intangible benefits such as satisfaction guarantees and reputations for quality, and although it does not ensure the highest quality or lowest prices, it significantly influences consumer preferences. Therefore correct option is d

Step-by-step explanation:

One of the primary benefits of branding for consumers is that it makes decision making easier for consumers. Branding provides several intangible benefits that help differentiate products which include a guarantee of satisfaction, a reputation for high quality, services like free delivery, and offers such as loans to purchase the product. Although branding doesn't necessarily guarantee the highest quality or the lowest prices, it plays a crucial role in shaping consumer preferences, through advertising and promotion of these intangible aspects. Additionally, in markets with monopolistic competition, product differentiation with variety and innovation benefit consumers by providing a wider range of choices.