Final answer:
Attribution modeling is a measurement solution that can be used to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store.
Step-by-step explanation:
The measurement solution that can be used to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store is attribution modeling.
Attribution modeling is a methodology used to determine which marketing channels and touchpoints contribute to conversions and sales. It helps in understanding the effectiveness of various marketing channels such as social media, display ads, search ads, and email campaigns, in driving traffic and sales on the Amazon store.
By analyzing data from different marketing channels and assigning credit to each touchpoint involved in a customer's journey, businesses can identify the most impactful channels for driving sales and make informed decisions about their marketing strategies.