Question

sales promotion tools used to persuade stores to carry a brand, give it shelf space, promote it in advertising, and push it to consumers are collectively called promotions. a. consumer b. point of purchase c. sales force d. trade

Answer 1

Tools used to persuade stores to stock and promote brands, like trade promotions, play a pivotal role in retail marketing. These involve incentives for retailers that can include discounts and marketing support. Product aspects and firm location also significantly impact marketability. The correct option is option (d).

Step-by-step explanation:

The tools used to persuade stores to carry a brand, give it shelf space, promote it in advertising, and push it to consumers, which are collectively referred to as trade promotions. These trade promotions involve a range of strategies designed to incentivize retailers and can include various tactics such as discounts, allowances, free products, and marketing support.

The physical aspects of a product, like an unbreakable bottle or extra spicy flavor, can distinctly influence its marketing potential and make it more appealing in a competitive retail space.

Additionally, a product's success can be influenced by a firm's strategic location, such as a gas station at a heavily traveled intersection or a supplier located near an automobile factory.