Final answer:
Successful sales messages typically combine rational appeals, which provide logical reasons or evidence, with emotional appeals, which target the audience's feelings, to create an effective message.
Step-by-step explanation:
The student's question asks about the characteristics of successful sales messages. Most successful sales messages combine both rational and emotional appeals to create a persuasive message. This combination allows the message to appeal to both the logical and emotional sides of the audience, making it more effective. Rational appeals, or logos, present logical reasons or evidence to persuade the audience, such as facts, data, and rational arguments. Emotional appeals, or pathos, target the audience's feelings and emotions to elicit a response.
An example of a typical successful sales message would include factual information about the product or service, such as its reliability or cost efficiency, while also tapping into the emotions of the potential customer, like making them feel more secure, happier, or part of a community.