Final answer:
A realistic goal for a press release includes ensuring the media is appropriate, the page length is adequate, all necessary information is included, and the press release is clear and to the point. Unrealistic goals relate to sensationalizing or persuading, which are beyond its informative scope.
Step-by-step explanation:
In addressing the question of which is not a realistic goal to achieve in developing a press release, it's essential to recognize that the role of the press release is to convey information effectively to the media and by extension, to the public
A realistic goal for a press release includes ensuring the media is appropriate, meaning the press release is sent to media outlets that cover the related subject matter, that the page length is appropriate to maintain the readers' attention while providing essential information, that all the necessary information is included to convey the message effectively, and that the press release is clear and to the point for easy comprehension by journalists and the public. Therefore, unrealistic goals, such as those not related to these objectives such as c.
print sensational news on the front page to sell papers or d. print more editorials and opinion pieces to sell papers, are not suitable for a press release because they go beyond its scope, which is to inform rather than to sensationalize or persuade. The effectiveness of a press release is also measured by the level to which it integrates appropriate media and visual aids, correct citations, and maintains a trustworthy writer's voice, as this ensures that the communication is objective and respectful of the audience, context, and community expectations.