Final answer:
A newsletter should both improve internal company relations and use effective graphic techniques to attract and engage readers, written in a persuasive, clear, and professional manner.
Step-by-step explanation:
No matter the audience, any newsletter should ideally improve relations within a company and use proven graphic techniques that increase a company's engagement with its audience. A well-crafted newsletter should be written by writers who convey information persuasively while also using design strategies that attract attention. The content needs to be professionally done, employing correct spelling, proper grammar, and effective formatting, such as the use of bullets and numbering for clarity. Short paragraphs, proofreading, and an attention-grabbing headline can contribute to the newsletter's success.
When considering professional communications, such as emails or newsletters, remember to indicate respect for the reader by using a professional format and style. Email content should be clear and concise, making it easy for the reader to understand and act on the message. Additionally, the content of the newsletter can benefit from following some of the same principles that make for persuasive and effective business writing.