Final answer:
The second purpose for a letter denying adjustments is to keep or rebuild the customer's goodwill. Strategies for reassuring buyers with imperfect information include providing detailed product information, offering guarantees, and sharing customer testimonials.
Step-by-step explanation:
The two purposes for a letter denying adjustments are to say no and keep or rebuild the customer's goodwill. This type of letter serves as a communication tool to maintain the relationship with the customer even when denying their request. By doing so, the seller aims to preserve future business opportunities and keep the customer satisfied despite the unfavorable decision.
To reassure a possible buyer who is faced with imperfect information, a seller of goods can adopt several strategies. They might provide comprehensive product information, offer a money-back guarantee, and showcase customer testimonials. These measures can help to establish trust, demonstrate the value of the product, and reduce perceived risk for the buyer. Ensuring clear and open communication about product features, benefits, and any limitations is crucial to reassure buyers and encourage a positive purchasing decision.