Final answer:
A letter, particularly a letter of application, is designed to sell oneself to a potential employer by demonstrating how one can meet the company's needs. A carefully crafted letter influences organizational perceptions, sets a positive tone, and establishes credibility. It avoids over-exaggeration and instills constructive and persuasive communication.
Step-by-step explanation:
A letter can have various impacts depending on how it is written and structured. Within the context of a letter of application or a résumé, the writer aims to sell themselves to a prospective employer by highlighting how they can be an asset to the company. By focusing on what the applicant can bring to the table rather than their own need for employment, the letter becomes a tool to persuade and demonstrate potential value. Such a letter can influence what a person thinks about an organization, reinforce a positive tone through collaborative language like "we", and provide a platform for building credibility and positive relationships.
Writing a letter with a focus on exploring a topic, illustrating or proving an idea can help the reader think critically and can give strength to the writer’s ideas. Ensuring a positive tone and careful selection of connotative language helps the writer connect with the audience and lends credibility to the message. Moreover, showing an understanding of the reader’s needs and perspective, and avoiding an exaggerated or bossy tone, helps build constructive conversations and relationships.