Final answer:
In the Universal Orlando case study, innovating information systems is achieved by adopting a customer-focused perspective, which drives service improvements and competitive advantages.
Step-by-step explanation:
According to the textbook case, innovation in information systems at Universal Orlando comes from thinking like a customer. Universal Orlando focuses on leveraging information systems to enhance the customer experience, which involves understanding customer needs, preferences, and pain points. Furthermore, this customer-centric approach to innovation can lead to improved services, updated attractions, and ultimately, a competitive advantage in the entertainment industry.