Question

at the meeting, jill informed the logistics manager that a new advertising campaign was being rolled out in june and an increase in sales for the active-wear line was expected. which of the four ps is affecting logistics in this situation?

Answer 1

In the given scenario, the 'promotion' aspect of the four Ps is affecting logistics by creating an anticipated increase in demand due to a new advertising campaign, requiring the logistics manager to adjust inventory and distribution plans accordingly.

Step-by-step explanation:

In the scenario presented, Jill is informing the logistics manager that a new advertising campaign will be rolled out in June, leading to the expectation of an increased sales volume for the active-wear line. Among the four Ps of marketing—product, price, place, and promotion—it is the promotion aspect that is directly impacting logistics in this case.

This anticipated change in promotion is expected to drive up demand, which in turn affects logistics planning to ensure that there is sufficient inventory to meet the expected rise in sales.

A successful advertising campaign, which is a key component of promotion, can significantly alter customer demand and purchasing patterns. Therefore, logistics needs to align with these promotional efforts to optimize the supply chain, manage inventory levels, and prepare for distribution challenges that may arise from the increased demand.