Question

kellogg's sells a variety of products under its kellogg's name brand. it then identifies groups of products with a secondary name such as raisin bran or froot loops, each in several sizes and versions. froot loops is known as a(n) blank brand.multiple choice question.individualprivate-labelcorporatefamily

Answer 1

Froot Loops is considered a 'family brand' as it signifies a range of products under the overarching Kellogg's corporate brand, aiming to capitalize on the brand's reputation.

Step-by-step explanation:

Kellogg's brand strategy is one where it sells a variety of products, each identified with its unique secondary name. For example, Froot Loops represents a sub-group of products under the Kellogg's corporation. In this case, Froot Loops is known as a family brand, because it operates under the larger name brand of Kellogg's, and includes different sizes and versions under the Froot Loops label.

Establishing a family brand allows a company to leverage the overarching brand’s reputation and marketing reach. This approach emphasizes the essence of brand identity that helps compete with other styles, flavors, and brand names within a monopolistic competition framework.