Question

hotels at home offers consumers the opportunity to purchase products typically found and used in hotels such as the westin, hilton, and sheraton. since the consumer usually experiences the product first by using it at the hotel, this experience is considered a blank sales promotion strategy. multiple choice question.

Answer 1

The strategy used by Hotels at Home is a 'try-before-you-buy' sales promotion, utilizing customer's previous experiences with products at reputable hotels to drive sales and leveraging the Hotelling Model and place-product-packaging concepts.

Step-by-step explanation:

The strategy of Hotels at Home offering consumers products typically found in renowned hotels can be considered a 'try-before-you-buy' sales promotion strategy. This tactic leverages the customers' prior experiences with the product in the hotel setting, creating an association with the quality and comfort they encountered during their stay.

Subsequently, the decision to purchase the product for their household is often influenced by this positive interaction. Such a strategy is quite effective as it draws on the Hotelling Model, which suggests that businesses providing similar products tend to cluster together to maximize customer access. Additionally, the concept of place-product-packaging is applied here, where consistent quality and familiarity with the product contributes to a consumer's decision to buy.

In the broader context of marketing, such strategies fit into the historical development of national brands and the practice of consistent product delivery to build trust and a national reputation. By selling hotel-quality products to consumers, 'Hotels at Home' taps into the trust consumers have in hotel brands like the Westin, Hilton, and Sheraton, and uses it as a leverage to sell their products.