Question

xavier recently bought several smartphone accessories he did not really need. later, he confessed to his friend that he bought them only because he liked them at that moment and just wanted to buy them. in the given context, xavier's purchases illustrate: a. noncompensatory rules. b. affect-based evaluation. c. compensatory rules. d. attribute-based evaluation.

Answer 1

In the given context, Xavier's purchases illustrate b. affect-based evaluation. Affect-based evaluation is when a person makes a purchasing decision based on their emotional response or immediate liking towards a product, rather than considering its attributes or the pros and cons.

Step-by-step explanation:

In the given context, Xavier's purchases illustrate b. affect-based evaluation. Affect-based evaluation is when a person makes a purchasing decision based on their emotional response or immediate liking towards a product, rather than considering its attributes or the pros and cons.

In this case, Xavier admits that he bought the smartphone accessories because he liked them at that moment and simply wanted to buy them, regardless of whether he actually needed them. This decision is driven by his affect or emotional response to the products, rather than by considering their attributes or evaluating them based on their features or benefits.

This behavior is common when individuals make impulse purchases or when they prioritize their personal preferences and emotions over rational decision-making.