Final answer:
Ben's choice to follow company policy in accepting the lowest bid that meets specifications is an example of a rational decision, involving systematic comparison and cost-benefit analysis. The correct answer is option: d) Rational
Step-by-step explanation:
Ben's decision, in the given scenario, is characteristic of a rational decision. This is because his company's policy adheres to a structured process requiring at least three bids, and mandates the acceptance of the lowest bid that meets all specifications.
This aligns with the idea that rational decisions are made when the perceived benefits are greater than the perceived costs, and all options are compared against set criteria to determine the most favorable outcome.
Ben's approach contrasts with heuristic-decision-making, which involves cognitive shortcuts and simpler criteria, often based on rules of thumb rather than thorough analysis.