Question

Which of the following is a difference between the roles of a disseminator and a spokesperson?

a. Both roles are identical
b. A spokesperson focuses on external communication, while a disseminator focuses on internal communication
c. A disseminator focuses on external communication, while a spokesperson focuses on internal communication
d. Both roles are unrelated

Answer 1

A spokesperson focuses on external communication, while a disseminator focuses on internal communication.

Step-by-step explanation:

The difference between the roles of a disseminator and a spokesperson lies in their focus of communication.

A spokesperson primarily focuses on external communication, representing an organization or individual to the public, while a disseminator focuses on internal communication, sharing information within an organization.

For example, a spokesperson may handle media interviews and press releases to present a positive image of the organization, while a disseminator may communicate updates and policies to employees through emails or internal newsletters.