Question

Marketing that involves learning about customers' preferences and keeping in contact with them on a regular basis is called ____________ ___________.

a) Direct marketing
b) Relationship marketing
c) Guerrilla marketing
d) Viral marketing

Answer 1

Relationship marketing involves learning about customers' preferences and keeping in contact with them on a regular basis.

Step-by-step explanation:

The correct answer is b) Relationship marketing. Relationship marketing involves learning about customers' preferences and keeping in contact with them on a regular basis. It focuses on building long-term relationships with customers by understanding their needs and providing personalized experiences. For example, a company using relationship marketing may collect data on customer preferences through surveys or loyalty programs and then use that information to tailor their marketing messages and offers to individual customers. By maintaining regular communication and offering personalized experiences, companies can strengthen their relationships with customers and increase customer loyalty and satisfaction.