Question

The segments of a day as defined by programmers and marketers are called day parts.

a) True
b) False

Answer 1

The concept of day parts, which refers to the division of the day into specific time blocks, is true.

Step-by-step explanation:

The statement that segments of a day as defined by programmers and marketers are called day parts is true.

Day parts refer to specific blocks of time into which a day is divided, commonly used by advertisers and television programmers to target specific audiences. Marketers may identify day parts such as morning, afternoon, prime time, and late night to tailor their advertising to when target demographics are most likely to be watching television or browsing the internet. Similarly, programmers divide the broadcast day into these segments to maximize viewership and cater to different audience preferences.

Answer 2

Day parts, as defined by programmers and marketers, represent the segmentation of the day to optimize programming and advertising schedules. This strategy is utilized to engage different audience demographics during specific time blocks.

Step-by-step explanation:

The statement that the segments of a day as defined by programmers and marketers are called day parts is true. Day parts are specific blocks of time throughout the day during which various types of programming or advertising are scheduled, tailored to reach different audience demographics. Programmers and marketers use day parts to maximize engagement by aligning content with the daily habits and routines of their target audiences.