Final answer:
Magazines use media kits primarily to attract advertisers by presenting useful information about their audience and advertising opportunities, rather than to directly attract subscribers.
Step-by-step explanation:
The statement that magazines use media kits to attract potential subscribers is false. Media kits are typically designed to attract advertisers, not subscribers. Media kits contain important information about the magazine's audience, reach, editorial calendar, ad rates, and demographic details that advertisers use to assess the magazine's suitability for their advertising campaigns. As the magazine industry faces challenges from new media sources, they have adapted by creating interactive and electronic media products to engage readers and advertisers alike.
Yes, magazines do use media kits to attract potential subscribers. A media kit is a promotional package that provides information about the magazine's target audience, circulation numbers, advertising rates, editorial content, and other relevant statistics. These media kits are typically sent to advertisers, potential subscribers, and media professionals to showcase the value of advertising in the magazine and to attract new subscribers.