Final answer:
A method called a focus group involves gathering individuals to discuss their opinions and reactions to a specific product, campaign, or topic. It allows for open-ended conversation and is useful in obtaining detailed insights for strategic decision-making.
Step-by-step explanation:
A method that brings a group of people together and asks them to talk about a product is called a focus group. Focus groups are used in various contexts, such as political campaigns and market research, to gather detailed information on participants' views and reactions to a product, person, or concept. By bringing together a representative sample of individuals in a controlled setting, the discussion is directed and observed by researchers or marketing professionals to gain insights that can guide strategic decisions, such as improving a product or understanding the effectiveness of a speech or campaign ad.
While surveys also involve asking questions to a group of people, the difference lies in the structure and depth of the conversation. Surveys use structured interviews with set questions, whereas focus groups allow for more open-ended and detailed discussion.