Final answer:
Public relations does not pay for media time; it involves activities to enhance a company's image, usually without direct payment for media space, which differentiates it from advertising.
Step-by-step explanation:
The statement that public relations pays for media time and space to direct attention to products and services is false. Public relations involves communication activities to improve the image of companies or organizations, often through press releases or other forms of free media. In contrast, paid advertisements in various media outlets are a form of advertising, not public relations. Public relations professionals may seek to influence media coverage, but they do not directly pay for media time as advertisers do.