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A business-to-business advertising agency works to get the attention of the general public.

a) True
b) False

User Rleir
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1 Answer

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Final answer:

A B2B advertising agency does not aim to capture the attention of the general public, so the main statement is false. However, it is true that the market revolution brought considerable social and economic changes to the United States, influencing the development of modern advertising strategies.

Step-by-step explanation:

A business-to-business (B2B) advertising agency specifically targets other businesses, not the general public. Such agencies create advertising campaigns and strategies to reach decision-makers within other organizations. Their focus is on cultivating relationships and demonstrating the value of their clients' products and services to other businesses, rather than to individual consumers. As such, the statement that a B2B advertising agency works to get the attention of the general public is false.

The significance and strategies of advertising have evolved over time. The market revolution, which took place during the 19th century, indeed brought about significant social and economic changes to the United States, making this statement true. Among these changes were the ways in which goods were marketed and sold to consumers. The rise in product variety meant that businesses had to compete in new ways, placing greater importance on advertising. This led to a proliferation of advertisements and the birth of professional advertising agencies in the late 1800s.

User Dondon Jie
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