Final answer:
Contextual advertising is the type of advertising that matches ads to a user's search queries on a search engine(option d).
Step-by-step explanation:
Advertising that appears customized to the different queries you enter into a search engine is called d) contextual advertising.
This type of advertising takes into account the content of a web page and the keywords from search queries to present ads that are relevant to what the user is searching for. Unlike native advertising, which blends with the site's content, or sponsored content, which is content paid for by advertisers but created for a specific platform, contextual advertising specifically responds to the context of a user's search.
When discussing the optimization of search results, it's important to note that legitimate companies and organizations, as well as those spreading misinformation, can utilize tools of search engine optimization (SEO) to improve their visibility. To use a search engine to your advantage, apply the SIFT acronym, representing the 'four moves' of student fact checkers to evaluate information found online effectively.