Final answer:
Baby Boomers, the cohort born between 1946 and 1964, prioritize staying socially connected and physically active. They are not as active on social media as younger generations but some individuals within this generation also use social media platforms. As they approach retirement age, Baby Boomers often consume financial services to plan for retirement and manage their finances effectively.
Step-by-step explanation:
Baby Boomers, the cohort born between 1946 and 1964, are reaching their 60s and 70s now. They have a strong focus on staying active and not letting age define them. While individual differences exist among Baby Boomers, they generally prioritize staying socially connected and being physically active. They are also known for valuing self-expression and individualism.
In terms of their use of technology and social media, research suggests that Baby Boomers are more likely to get news and information from television rather than social media. However, this does not mean that all Baby Boomers are inactive on social media as there are individuals within this generation who also use social media platforms.
Regarding financial services, Baby Boomers, as they approach retirement age, are often heavy consumers of financial services to plan for their retirement and manage their finances effectively.