Question

which of the following are advantages to using tools like alerts and social mention to monitor a firm's social brand? (check all that apply.) multiple select question. they allow firms to recognize potential threats to their brand quickly. they are relatively inexpensive to use. they are easy to set-up. they allow firms to block negative posts from consumers they point out false reports posted about a brand.

Answer 1

Using alerts and social mention tools provides benefits like quick identification of potential brand threats, cost efficiency, ease of setup, and monitoring for misinformation, all of which helps maintain a company's online reputation.

Step-by-step explanation:

The question asks about the advantages of using tools like alerts and social mention to monitor a firm's social brand. There are several benefits to using these tools:

• They allow firms to recognize potential threats to their brand quickly: By constantly monitoring social mentions, companies can identify negative sentiments or emerging issues before they escalate, thereby protecting their reputation.
• They are relatively inexpensive to use: Compared to traditional marketing research methods, social monitoring tools are cost-effective, making them accessible for businesses of all sizes.
• They are easy to set-up: These tools are user-friendly and often require minimal technical knowledge, allowing firms to start monitoring their online presence swiftly.
• They point out false reports posted about a brand: By keeping an eye on what is being said about the brand, firms can quickly address any misinformation and maintain their brand integrity.