To prevent people from pretending to qualify for the market segment with the lowest price, a company manager must ensure segmentation is based on a detailed set of qualifications, each consumer does not know the range of prices paid by other consumers, equivalent prices are paid by consumers in each segment, and there is a simple way to verify the segment in which a consumer qualifies.
In order to prevent people from pretending to qualify for the market segment with the lowest price in group pricing, a company manager must ensure the following:
- Segmentation is based on a detailed set of qualifications.
- Each consumer does not know the range of prices paid by other consumers.
- Equivalent prices are paid by consumers in each segment.
- There is a simple way to verify the segment in which a consumer qualifies.