Question

which of these is not part of the aida approach to successful promotional efforts? group of answer choices arouse desire directly incentivize increase awareness initiate action

Answer 1

The option that is not part of the AIDA approach to successful promotional efforts is 'directly incentivize.' The AIDA model consists of Arousing Desire, Increasing Awareness, and Initiating Action, as well as capturing Attention.

Step-by-step explanation:

The AIDA approach to successful promotional efforts includes four components: Arouse Desire, Increase Awareness, Initiate Action, and Attention. The option that is not part of the AIDA model is directly incentivize. This model is widely used in marketing and advertising to guide the structure of campaigns and messaging. In terms of the AIDA model:

• Attention involves capturing the target audience's attention.
• Arouse Desire aims to build interest and desire for the product or service.
• Initiate Action entails persuading the audience to take a specific action, such as making a purchase or signing up for a service.

Meanwhile, incentives can play a role in promotional efforts, but they are not explicitly part of the AIDA framework. Rather, they can be involved in the action stage as a way to motivate the customer to complete a purchase or engage with the brand.