Question

The theory that assumes that audience members are not just passive recipients of media messages is known as __________ _________.

a) Hypodermic needle model
b) Two-step flow theory
c) Uses and gratifications theory
d) Spiral of silence theory

Answer 1

c

Step-by-step explanation:

The theory that posits audience members are active participants seeking specific gratifications from media is known as:

c) Uses and gratifications theory

Answer 2

The Uses and gratifications theory assumes that audience members are not just passive recipients of media messages, but actively seek out and use media to satisfy their own needs and desires. The correct option is (c).

Step-by-step explanation:

The correct answer is c) Uses and gratifications theory. The Uses and gratifications theory assumes that audience members are not just passive recipients of media messages, but actively seek out and use media to satisfy their own needs and desires.

According to this theory, people choose what media they consume based on what they want to get out of it. For example, someone may watch a comedy show to be entertained or read a news article to stay informed.