Final answer:
Media literacy refers to the critical analysis of media content and an understanding of its impact on culture and society. Various theories, such as the hypodermic theory, minimal effects theory, and cultivation theory, have been proposed to explain media's influence.
Step-by-step explanation:
The impact of media on the standards used to evaluate media content is referred to as media literacy. Media literacy involves understanding how media messages shape our culture and society and critically analyzing media content to identify underlying messages. Comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of media content that can be analyzed in this context.
Concerns regarding media effects and media bias have been present since the 1920s. Theoretical frameworks like the hypodermic theory, minimal effects theory, and cultivation theory have tried to explain the impact of media. These theories discuss how media might inject ideas into the audience, have limited effects due to interpersonal communication, or cultivate a viewer's perception of reality over time respectively.
Furthermore, the risks of media globalization include the creation of cultural and ideological biases, local monopolies, and cultural imperialism, among others. This can lead to the loss of local culture, which is a serious concern for those studying media and its influence on society.