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Two-step flow theory suggests the importance of gatekeepers or opinion leaders in the effects of messages.

a) True
b) False

User Matty F
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2 Answers

4 votes

Answer: True

Explanation: The theory suggests that opinion leaders pay close attention to the mass media and pass on their interpretation of media messages to others

User Jack Lovett
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Final answer:

The statement that Two-step flow theory suggests the importance of gatekeepers or opinion leaders in the effects of messages is true.

Step-by-step explanation:

The statement that the Two-step flow theory suggests the importance of gatekeepers or opinion leaders in the effects of messages is true.

The Two-step flow theory suggests that information and messages passed through opinion leaders or gatekeepers have a greater impact on individuals than directly received messages from the media. Opinion leaders have the ability to interpret, filter, and shape information, which can influence the attitudes and opinions of others.

For example, if a popular celebrity or influential figure expresses their support for a certain political candidate, their followers or fans may be more likely to adopt similar beliefs. In this case, the opinion leader acts as a gatekeeper by influencing the message received from the media.

User Timrwood
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