Final answer:
According to the BCG Matrix, a business that exists in a mature, slow-growth industry and is dominant with a large market share is called a Cash Cow.
Step-by-step explanation:
According to the BCG Matrix, a business that exists in a mature, slow-growth industry, but is a dominant business with a large market share is called a Cash Cow.
The BCG Matrix, also known as the Boston Consulting Group Matrix, is a strategic tool used to analyze a company's portfolio of products or business units. It categorizes them into four quadrants: Stars, Question Marks, Cash Cows, and Dogs.
A Cash Cow is a business that operates in a mature, slow-growth industry, where economies of scale are small compared to the size of demand in the market. It is a dominant business with a large market share and generates substantial cash flow. Cash Cows tend to have a well-established reputation for slashing prices in response to new entry and a well-respected brand name that has been carefully built up over many years.