Final answer:
The portfolio category with poor performers in a small share of a slow growth market is the dog portfolio, which is part of the BCG matrix. Dogs have low market share and growth, making them the least attractive category for business investment. Thus, the option "c" is the correct answer.
Step-by-step explanation:
The portfolio category made up of poor performers with a small share of a slow growth market is known as the dog portfolio. These are units within a business that have low market share and operate in a market with little to no growth. Because they generate just enough cash to maintain the business's market share, they are considered not promising for the company.
The Boston Consulting Group (BCG) Matrix
This concept comes from the Boston Consulting Group's growth-share matrix, an analytical tool used by companies for brand marketing and product management decisions. The BCG matrix breaks down products into four categories:
- Stars: High-growth, high-market-share products.
- Cash Cows: Low-growth, high-market-share products.
- Dogs: Low-growth, low-market-share products.
- Question Marks: High-growth, low-market-share products.
The correct answer to the question is c. Dog Portfolio.