Final answer:
Disney and Zappos are examples of companies that successfully use the customer service building block, with Disney providing memorable experiences and Zappos offering exceptional support and a generous return policy, creating high customer satisfaction and brand loyalty.
Step-by-step explanation:
The customer service building block is crucial for companies to ensure customer satisfaction and loyalty. Out of the options provided (Zappos, FedEx, Disney, and Airbnb), Disney is often cited as a successful example of a company that has mastered this component. Disney's approach to customer service involves creating a magical and memorable experience for guests at their theme parks, resorts, and other customer touchpoints through meticulous planning and attention to detail.
Another great example is Zappos, an online shoe and clothing retailer known for its exceptional customer service. Zappos has a 365-day return policy, a 24/7 customer service center, and is well-regarded for going the extra mile for customers. Their focus on company culture and customer satisfaction has made them a hallmark example of customer service excellence.
Both Disney and Zappos have integrated customer service into their core values, which has led to high levels of customer satisfaction and brand loyalty. They serve as benchmarks in their respective industries for companies looking to improve their own customer service efforts.