Final answer:
A person's confidence and faith in another's goodwill is called reputation, an intangible asset important in business, associated with the concept of ethos, which establishes credibility.
Step-by-step explanation:
A person's confidence and faith in another person's goodwill, which is an intangible asset that adds value to a company, is called reputation. This concept is crucial in the business world as it reflects how stakeholders perceive the trustworthiness and credibility of a business or individual. In rhetorical terms, this is often associated with the concept of ethos, which is an appeal to ethics and helps establish a speaker's or company's credibility. Furthermore, one's belief in their own abilities is known as self-efficacy, which can contribute to their reputation and how others view their competence and reliability.