Final answer:
The statement posits that effective business strategy should prioritize long-term goals and sustainability over immediate maximization of profits.
Step-by-step explanation:
The statement Strategy is NOT raking in every penny the firm can get emphasizes the importance of focusing on long-term goals over immediate gains. It suggests that a firm's strategy should not be solely about maximizing profits at any cost but should consider the broader picture, which includes maintaining sustainable growth, ethical practices, and building a strong brand reputation. This approach contrasts with short-sighted decision-making that prioritizes immediate financial gain at the expense of future stability and success.