Final answer:
Hiring the same models for both runway shows and advertising campaigns exemplifies synergistic advertising, fostering consistent brand messaging and leveraging associative learning to heighten brand appeal.
Step-by-step explanation:
Hiring the same models to close Versace's runway show that would later be featured in his photographic advertising campaign is a typical example of synergistic advertising. This approach ensures consumers are receiving the same brand message across various platforms, promoting brand recognition and reinforcing the desirable associations consumers have with the brand. This practice ties into the broader marketing strategies where advertisements leverage associative learning by connecting a product with an attractive aspect, like a model, thus enhancing the product's appeal.
Moreover, such marketing efforts reflect the evolution of consumer culture, shifting from local proprietorships to globalized brand-centric retail networks where department stores and, by extension, fashion labels highlight uniformity across diverse locations. Furthermore, it aligns with current trends where businesses are focusing on brand image consistency in a market heavily influenced by visual and social media presence.