Final answer:
The corporate strategy of the Walt Disney Company involves related diversification across diverse segments like media networks, theme parks, studio entertainment, consumer products, and interactive media. It operates as a conglomerate that synergizes operations and content across its various businesses to strengthen its brand and market presence.
Step-by-step explanation:
Walt Disney Company's Corporate Strategy
The Walt Disney Company's corporate strategy can be defined by its innovative diversification approach, often described as a related diversification. Disney capitalizes on synergies among various business units, which include media networks, parks and resorts, studio entertainment, consumer products, and interactive media. By operating in multiple segments of the entertainment industry, Disney is able to cross-promote content and capitalize on its brand, reaching a wide audience through a multitude of channels.
Type of Diversification Strategy
Disney employs a related diversification strategy. This involves extending the company's reach within areas that share some commonality or connection. For instance, Disney's theme parks can incorporate characters from its movies, which are produced by its studio entertainment division. Furthermore, consumer products like toys and apparel are tied to its characters and franchises, and interactive media has leveraged characters and stories to develop games and digital experiences. As a conglomerate, Disney’s related diversification extends to owning various media networks that can synergize with its other content and operations for promotions and branding.