Final answer:
Allocating resources to fill gaps is aligned with the strategy of 'strategic orientation', which focuses on aligning a company's long-term goals with resource allocation, as opposed to simply budgeting or innovating.
Step-by-step explanation:
When considering the allocation of resources to fill a gap, it serves the strategy of 'strategic orientation'. Strategic orientation is about aligning a company's resources and actions with its long-term goals and responding effectively to changing environmental conditions. The process requires an understanding of the firm's current position, its desired future state, and the steps necessary to bridge the gap between the two. In contrast, forecasting the future would involve predictions about market or environmental changes, meeting the budget addresses financial constraints within a given period, and creating a new future would involve innovation or entering new markets. Allocative efficiency, budget constraint, and strategic orientation are key concepts in making effective resource allocation decisions that are aligned with a firm's strategic plans.