Final answer:
The growth of retail for licensed products among sports organizations has been majorly impacted by advancements in technology and globalization, which have increased competition and enabled global commerce, and by the use of analytics in market understanding. The correct answer will be use of analytics.
Step-by-step explanation:
The major impact on the growth of retail for licensed products among sport organizations can be attributed to technology and globalization. The advancement in communications technology, notably the development of the Internet, has allowed consumers to purchase products on a global scale, which in turn has increased competition in local retail markets. Additionally, the emergence of business-to-business (B2B) websites enables connections between buyers and suppliers worldwide, further affecting the market for sports merchandise.
The use of analytics in understanding and targeting consumer behavior has also become a significant factor in growing the retail of licensed sports products.